At Unifiedpost, trust is the cornerstone of everything we do. It’s what enables our customers to operate with confidence, compliance, and security in a rapidly evolving digital economy. Recently, we announced the divestment of our Wholesale Identity Access business in the Netherlands—a move that sparked a lot of questions. Why step away from identity services when trust is such a core value?
The answer lies in our unwavering focus on our customers.
Putting Customers First
This strategic divestment aligns with our mission to deliver seamless, trusted, and efficient solutions for businesses. By stepping away from providing identity means, such as the eHerkenning-compliant identity business in the Netherlands, we can dedicate more resources to what matters most: empowering our customers with tools that simplify their business transactions, ensure compliance, and foster growth.
Instead of building and maintaining identity solutions ourselves, we are pivoting to integrate with emerging government-led digital identity frameworks, such as EUDI and eIDAS 2.0-compliant identity wallets. This allows us to focus on delivering value to our customers by providing a trusted, interoperable platform without the added complexity of managing identity issuance.
Listening to Our Customers’ Needs
For our customers, trust is not just about identity verification—it’s about knowing that their transactions are secure, compliant, and efficient. By integrating government-backed identity wallets into our platform, we enable businesses to leverage these trusted solutions while reducing administrative burdens and costs. This approach ensures that we remain agile in meeting our customers’ needs as the digital identity landscape evolves.
Our platform is designed to make complex business processes simple and accessible for our customers. Whether it’s e-invoicing, cross-border transactions, or compliance with ever-changing regulations, our goal is to provide a seamless and intuitive experience.
Strengthening the Value We Deliver
The divestment of the Wholesale Identity Access business reflects our long-term strategy to focus on our core strengths. Trust isn’t just a feature of our platform—it’s embedded in every interaction we enable for our customers. By partnering with and integrating trusted identity solutions, we can maintain the highest standards of security and compliance while freeing our customers to focus on their businesses.
This move also allows us to channel more energy into innovations that directly benefit our customers, such as improving workflows, automating compliance, and delivering actionable insights. It’s about staying ahead of the curve so our customers can do the same.
A Strategic Shift for the Future
The rollout of government-backed identity wallets across Europe marks a new chapter in digital identity. These solutions are redefining how businesses interact and transact, and we are committed to ensuring our customers are ready for this transformation.
By integrating these wallets into our platform, we give our customers the tools they need to thrive in a trusted, compliant ecosystem. This isn’t just a shift in strategy—it’s a reaffirmation of our dedication to customer success.
Trust, Reinvented for Our Customers
While we have exited the identity business, trust remains the foundation of our platform. Our ability to pivot reflects our commitment to staying responsive to customer needs and market trends. This divestment is not about stepping away from trust—it’s about doubling down on our promise to deliver trusted solutions that help our customers succeed.
At Unifiedpost, we’re focused on building a platform that enables businesses to operate with confidence in a complex and fast-changing world. This decision strengthens our ability to deliver on that promise, now and in the future.
David Geleyn is a senior executive specializing in strategy and innovation. As Director of Strategy at Unifiedpost Group, he plays an important role in shaping the company’s vision and go-to-market strategies. David excels in turning complex challenges into actionable business solutions, leading cross-functional teams to deliver impactful results. He played a pivotal role in consolidating Unifiedpost Group’s offerings under the Banqup brand and developing the Banqup Transact (BTX) platform. David’s strategic focus includes aligning brand initiatives, product evolution, and market positioning with long-term business goals.
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